PRODUCT DESIGN / RESEARCH / USER JOURNEYS
TXODDS – Fusion
Goal: Design the new Fusion platform with a focus on providing swift, precise odds 24/7, 365 days a year, for users spanning diverse time zones in 30+ sports and 5000+ competitions.
https://txodds.net/fusion/
Background
The Unit, working with TXODDS, approached me to design a platform that would overcome the delays of traditional live streaming. The goal was to ensure bookmakers receive real-time betting data with minimal latency, crucial for in-play betting, where 90% of wagers are made. My design focused on delivering updates faster than broadcasts, giving bookmakers a competitive edge.
Objective
After thoroughly researching competitors and analyzing user feedback, I designed the interface from the ground up to address key navigation issues within menus and elements. By collaborating closely with stakeholders and engineers, we identified areas for improvement and implemented thoughtful design enhancements. The result is a more intuitive, user-friendly experience, with clear visual guidelines to ensure consistency and usability.
DASHBOARD
FIXTURES
SINGLE EVENT SPORTS PAGES
Dark Mode
DASHBOARD
FIXTURES
SINGLE EVENT SPORTS PAGES
Design Development
TEMPLATES
ALTERNATIVE DASHBOARD
EARLIER FIXTURES / EVENTS
EARLIER SINGLE EVENTS / SPORTSPAGES
Media
JASON POWER 2024