PRODUCT DESIGN / RESEARCH / USER JOURNEYS
Pointsbet Racing
Pointsbet Racing – Goal: Partner with a third-party supplier, establish PointsBet in the growing American market, and attract both professional and casual horse racing enthusiasts. Successfully launched across 25 states in 2023.
Background
PointsBet lacked a horse racing product in the USA, placing them at a competitive disadvantage. While exploring various third-party suppliers, it was evident that many of them had outdated solutions. Eventually, a partnership was forged to merge 1st Racing’s technology with PointsBet, and I led the redesign effort.
Objective
The redesign aimed to create an attractive product that diverged from PointsBet’s previous design, which received criticism for its black and red scheme. Collaborating with 1st Racing, PointsBet engineers, and the Brand department, we successfully established a fresh approach for PointsBet in the USA.
App Design
FINAL DESIGN
Design Development
DARK VERSION
LOGO CONCEPT (UNUSED)
BETPTC VERSION WIREFRAMES: LOGGED OUT MOBILE
BETPTC VERSION WIREFRAMES: LOGGED IN DESKTOP
Media
Daily Fantasy Sports App
Goal: Collaborate with NBC to launch a free daily fantasy sports app, challenging existing DFS apps, and catering to casual and new users.
Background
In anticipation of legal betting in Canada, Pointsbet and NBC sought to launch a Daily Fantasy Sports App. It would compete with existing DFS platforms, act as a customer acquisition tool in US states without legalised sports betting, and offer free-to-play gaming in Canada. A key project goal was database building, recognizing DFS alone wouldn’t drive significant revenue.
Objective
I understood the hurdles and costs of competing with established DFS games while upholding our brand identity. I designed app wireframes and userflows to ensure a smooth user experience, making slight adjustments to final designs. This tight wireframe approach streamlined the UI stage, allowing us to achieve our goals with the end product.
FINAL UI DESIGN
Design Development
POINTSBET SKIN
RESEARCH / CONCEPT DECK
WIREFRAMES
JASON POWER 2024