USABILITY / RESEARCH / BRANDÂ
GBET – UX Design & Rebrand
Goal: Redesign the Registration and deposit and withdraw funds section of the Betdaq app taking into account multiple methods of payment including visa, Paypal, Skrill and Netteller
gbet technology has worked with Betdaq since its launch and provide the technology platform for the business, at the time the user journeys were less than optimal, I was hired as a contractor to address some of these issues.
Redesign the Betdaq registration process and simlify it, I did this by breaking it down from an overly complex form into a three step solution, I also addressed major issues with depositing and withjdrawing funds across the platform.
Registration design
USERFLOWS AND USABILITY
Deposit and withdraw funds, redesign and userflow
USERFLOWS AND USABILITY
Brand redevelopment
Goal: Perform a brand audit, redesign the and rename the company from Global betting exchange to the more up to date Gbet, create a new modern brand for the organisation
Gbet’s brand was very old and really wasn’t fit for purpose, I was approached by the CEO during my time contracting and asked if I’d take a look at it, because of my background, I agreed to conduct a rebrand of the organisation.
To bring Global Betting exchange up to date to rebrand the oraganisation, to give direction to external suppliers, in terms of new website, slide decks, promotional materials, to ensure the organisation was aware of the new direction.
PATTERNS, IMAGERY & AI
JASON POWER 2025