Head of Design Betnation | Dec 2023 –
Role: Leading the redesign of desktop and mobile sites and a new app in the Netherlands, integrating new products to enhance user experience.
Responsibilities:
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Spearheading the design of a multi-product app.
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Managing collaboration with three development companies and suppliers to ensure timely delivery and quality of products.
- Incorporating Generative AI into the production of design assets, and utilising it in the concept stage of UI design.
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Directing mid level designers
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Advising C level on best approach to Product Design, Brand and Marketing
Design Consultant at Jason Power Design| Jun 2023 – Dec 2023
Role: Engaged in a consultancy role to revamp the TX Odds platform.
Responsibilities:
- Improved usability and interface for active traders, focusing on user experience and design aesthetics.
Role: Transitioned to a creative design manager after PointsBet acquired Banach.
Responsibilities:
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Advised on creative strategies for the American market.
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Designed and launched the PointsBet Horse Racing app, coordinating with a third-party supplier.
Key Achievements:
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Collaborated with cross-functional teams to create visually appealing and intuitive designs.
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Used research insights for user-centric design decisions, continually refining designs through feedback and testing.
Head of Product Design & Brand at Banach | Jul 2018 – Apr 2021
Role: Transitioned to a creative design manager after PointsBet acquired Banach.
Role: Established and led the product design and brand identity for Banach, a startup acquired by PointsBet for €43M.
Responsibilities:
- Spearheaded the creation and development of Banach’s product line from the ground up.
- Implemented user-centric product design principles, ensuring alignment with the company’s brand identity
- Defined and maintained product design standards and guidelines across the organization
Key Achievements:
- Developed innovative product solutions that addressed market needs and user pain points.
- Successfully led the design and launch of multiple products, including web and mobile applications
- Conducted extensive user research and usability testing, incorporating findings into product design
- Collaborated with engineering, marketing, and other departments to ensure seamless integration of product design and brand strategy.
- Drove continuous improvement in design processes, resulting in increased efficiency and consistency across product offerings
UX and Brand Consultant GBE Technologies | Jan 2018 – Jun 2018
Role: Redesigned and repositioned the GBE Technologies brand during a contract period.
Responsibilities:
- Worked on user flows and product design.
- Provided expert advice on design best practices and strategies.
Head of Brand and Creative at KamaGames | Jun 2016 – Jun 2017
Role: Directed creative and marketing efforts across multiple countries, reporting directly to the CMO.
Responsibilities:
- Conducted brand analysis and competitive research.
- Developed strategic brand guidelines and creative assets for global use.
- Engaged external agencies to create compelling online campaigns
Role: Developed and built the design function within the organization, growing the team to 25 across three countries.
Responsibilities:
- Designed the site and online advertising as the company expanded.
- Established functions to handle product design, creative design, print and brand communications, and production design.
- Managed relationships with external agencies to implement Paddy Power’s new brand visual identity across all communications, sites, and retail.
Key Achievements:
- Built a cross-functional team across Ireland, the UK, and Italy, designing mobile apps, websites, digital creative, and print advertising.
- Designed Paddy Power’s first mobile app and subsequent apps, accounting for 70% of revenue.<
- Defined and maintained brand guidelines across the organization.
- Implemented and produced 360 advertising across all channels.
- Guaranteed consistent creative and messaging delivery to customers across digital, print, and TV platforms.
- Introduced a digital asset management system.
- Achieved a 40% increase in productivity by implementing a team-centric structure and new systems.
- Coached and mentored the team to ingrain a ‘service’ mentality.
Managing People: Irish Management Institute | 2007
Bachelor’s degree – Visual Communications: Waterford Institute of Technology | 1994
Skills
— Leading and guiding creative initiatives
— Developing robust systems and guides
— Expertly facilitating workshops and brainstorming sessions
— Establishing and nurturing small to large-sized teams
— Strategic planning, resource allocation, and roadmap execution
— Implementing KPI-driven strategies
— Effectively managing stakeholders and fostering collaboration
IT Skills
— Adobe Photoshop, Illustrator, Indesign, XD
— Figma, UX Pin, Invision
— Powerpoint, Word, Excell
— WordPress
— HTML/CSS
— Google Analytics
JASON POWER 2023